Is a Poor Website Ruining Your Reputation?
Imagine you’re a customer. You’ve been hunting for a specific product, and you think you may have found it. There is quite a bit of information available on the Internet, however, and you have choices. You look through a few different sites, and end up choosing the competitor even though the prices are a bit lower at a less professional looking site.
The same thing can happen with client-based businesses. The Internet is a great marketing tool, and you can draw people from around the world to your company. Time and time again, however, people come to your site but you’re not seeing any business materializing. What on earth is going on?
Let’s face it, first impressions are important. A professional looking website makes a far better impression that a poorly designed one, no matter how great the company behind it is. It’s not fair, but humans are designed to weed out options, and one of the easiest ways we do it when we are looking for companies to give our business to is by grading the professionalism of the site. You have to admit, don’t you do this as well? If you see a poorly designed, hard to navigate site, aren’t you less inclined to give them your business? Don’t you make some assumptions about how the level of professionalism the company must have if the site is hard to navigate?
If your site has seen better days, don’t despair. It’s easy to sharpen your look, but it’s a job best left to professionals. They understand design, content, and site navigation. Not only that, but they know how to get traffic to your site – traffic that may be impressed by your new look and get you more business. Now, isn’t that worth thinking about?
